Dennis Bernard Straight Lines Blonde Formula 16.9 oz Shine Serum Caution: Do not wrap the Caution: Do not wrap the power cord of the heated brush around the tool as this may damage the electrical wiring Vitamin E An anti oxidant that lubricates skin and prevents damage The straightlines one step permanent straightening blonde formula is a vegan and formaldehyde free hair straightening treatment that consists of luxurious and natural ingredients to help with hair breakage and deeply nourish it from roots to tips The product formula is rich in oils and other plant based moisturizing ingredients to soften and smooth the hair as well as cool overly warm